This bag is perfect for everyday life. I know all my essentials are safe, secure and easy to find, AND it looks stylish. I use it on dog walks, day trips out with my son, travelling up and down the country on the train and when I'm nipping into town. It's lightweight, has plenty of pockets, big enough for my phone, wallet, keys etc. but isn't too big that things get lost. I bought the blue bag with orange strap back in February and love it so much that when this colour was released I knew I had to have it too!