About us
About us
Heya 👋 I'm Ali Namdari (on the left), founder of Labo Mono. Nice to meet you!
What we do
We make Audacious outdoor clothing built for life's Adventures and the Greater Good.
We're on a mission to encourage new Explorations, both outdoors and in our lives, while leaving a positive impact 🌍
We believe that outdoor clothing should be more fun and colourful for everyone.
That’s why we offer bold functional jackets and awesome prints that are all unisex. (That's what "Mono" stands for in our name 👀).
This season our Give-Back model is supporting Choose Love ❤️
How it started
In summer 2018, I was cycling home when I got caught in a rainstorm. I only had one of those thin windbreakers on me and was drenched by the time I arrived.
With my frustration level at its highest and still dripping wet, I started to look online for a proper rain jacket.
That's when I realised that most outerwear jackets were mainly designed for the great outdoors. And, let's be honest, they all looked very boring, if you're like me and like bolder styles.
Living in a city can mean jumping from a bike to a bus, walking your dog in the rain, or hanging out with friends. Sometimes all in the same day.
I needed a jacket that would take that into consideration.
And besides some great names, most outerwear brand were very opaque on their environmental impact, and choice of materials.
So, being a designer by trade, I decided to look into it, and design my ideal rain jacket.
Designed with an urban approach and made with more sustainable materials.
I shared the idea around me, and after a year of sketches, prototypes, user tests and feedback, I presented the project on Kickstarter, which was successfully funded 3 days later 🎉.
Labo Mono was born.
Our aim is to create pieces of clothing that aren’t just pleasant to look at, but also cleverly functional and durable.
All that while using sustainable materials, produced ethically.
Ali Namdari - Founder & Designer
Ethically produced
It is important for us to be transparent about our different process, and especially the manufacturing one.
I screened many factories before committing to our current partner.
Main criteria: quality, social responsibility, sustainability and price.
And to make sure we work with the right people, I packed my suitcase and went out to visit them personally.
You can read more about all this process and discover our factory right here.
A modern and well advanced technical garment factory that share our commitment to ethical manufacturing.
The very skilled and super friendly employees are all working in a clean, safe and regulated environment.
If you'd like to learn more, I share everything from our last visit on our Blog, in this article here.
The difficult months searching for the right factory have paid off!
