We needed a tee for the team. One that didn’t stink. Didn’t cling. And made from better materials.
Something we could hike in, run trails in, shoot our models in, even pack orders in the heat.

So we found a brilliant Tencel™ technical fabric and made some tees.
Then our friends wanted one.
We weren’t planning to release it. But now... maybe you’ll want one too?
Why Tencel?
Tencel™ is made from fast-growing eucalyptus trees, grown without irrigation or fertiliser.
The fibre is processed in a closed-loop system, which means:
- Less water use (95% less than cotton)
- Lower CO₂ emissions
- No harmful chemicals for you or the people making it
And also...
Naturally odour-resistant
Doesn’t stink, so you can wear it all day, all week. No one will know. Also great on long treks.
Quick-dry & thermoregulating
Made with a soft-touch technical Tencel™ blend to keeps you cool, fresh, and dry.
Ideal for
Hiking, trail running, indoor & outdoor climbing, and everyday active lifestyle.