The women and men behind our factory

The women and men behind our factory

When I was still designing the early version of our waterproof jackets, I had to answer a difficult question:

Who the hell’s gonna produce this complex product, using high quality and sustainable materials, in a fair and ethical working environment?

I started researching and listing all the potential candidates. To my surprise, I noticed that most advanced outerwear factories were located in Asia. And that included the world's most sustainable brands such as Patagonia and Fjällräven.

And let's be honest, like many us, I had that stereotypical view of Asian produced goods in mind: poorly built, in poor working conditions. 

But by researching all the candidates both in Europe and Asia, I knew not all factories were equal, no matter which country they’d be in, there'd be good and bad everywhere.

Visiting them personally would help me decide.

But wait, wouldn’t it be less polluting to produce here in the UK, or nearby?

Great question! When it comes to technical clothing, most fabrics needs to be imported as they cannot be produced here. That is especially true for recycled performance fabric.
Assembling a jacket here would actually drive CO2 emissions even higher, because not only are you importing enough to make the product, you’re also importing the offcuts which makes the weight higher overall.

Time to visit!

A few months in and after long chats and lots of prototypes made, I had narrowed down a list of potential factories to work with.

This one in particular in Hebei, China seemed to tick all the (good) boxes... Great communication, top-notch samples made, and presumably, good working conditions in the factory.

So in the summer of 2019, I got my Visa, packed my bag and flew over there to see it for myself. After a long trip and being properly jet lagged, I was finally meeting with the factory and the all the workers involved on my project, willing to start my first production.

Welcome to our factory, located in the Hebei Province of China!

When I arrived, I knew the months of searching weren't spent for nothing. 
After a warm welcome by Albert and his colleague (our now production managers), I was introduced to each room and worker. Everyone I met was highly skilled, super friendly, and there was also a very relaxed atmosphere.


Everyone listened to music as they worked, others chatted in the resting area.
Here, workers are paid a living wage by the hour. They work in a safe and regulated environment, 8 hours a day. They can work extra, but are paid extra.


Each person here is specialised in technical garments and outerwear. All with unique skills, from pattern cutting, to seam taping and finishing. And with access to high end automated machinery, I knew we had found THE partner.

But convincing such a factory to come onboard despite a relatively low order volume wasn't a piece of cake. It took months of negotiating and prototyping before coming to this stage.

Today, I’m super happy and proud to have a specialised factory that share our commitment to ethical manufacturing as our long term partners.

I hope this will give you a better idea of the backstage and how we’re on our way to build a brilliant outdoor gear & clothing company from the ground up!

We're always working on something new. Check out our last products, and all the reviews you left us so far 👇

Check out our collection

And as always, if you have any questions, just shoot me an email at

Stay wild!


🥸 Ali, Founder & Designer

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