The women and men behind our factory

The women and men behind our factory
When I was still designing the early version of our Urban Jacket, I had to answer a difficult question:

Who the hell’s gonna produce this complex jacket, using high quality and sustainable materials, in a fair and ethical working environment?

After months of intense scouting, in the summer of 2019, I finally met the factory and the workers involved on this project, willing to start our first production.

Welcome to our factory, located near the city of Shijiazhuang in the Hebei Province of  China, where I spent some time last July. 

Before coming here, I had, like a lot of us, a stereotypical view of Asian produced goods in mind: poorly built by unhappy workers.
But by researching all the candidates around the world, I knew not all factories were equal, no matter which country they’d be in, there'd be good and bad everywhere. Visiting them personally would help me decide.

When I got to finally visit the factory, I knew the weeks of searching I'd spent to find it weren't spent for nothing. 
After a warm welcome by Albert and his colleague, our now production managers, I was introduced to every room and worker. Everyone I met was highly skilled and super friendly, and there was also a very relaxed atmosphere.


Everyone listened to music as they worked, others chatted in the resting area.
Here, workers are paid a living wage by the hour. They work in a safe and regulated environment, 8 hours a day. They can work extra, but are paid extra.

Each person here is specialised in technical garments and outerwear. All with unique skills, from pattern cutting, to seam taping and finishing. And with access to high end automated machinery, I knew we had found THE partner.

Convincing such a factory to choose us, despite a relatively low order volume wasn't a piece of cake. It took months of negotiating and prototyping before coming to this stage. But today, I’m super happy and proud to have a factory that share our commitment to ethical manufacturing in our team.

Hope this give you a better idea of the backstage and how we’re on our way to build the best urban outdoor company!

If you have any questions, just comment here or shoot me an email on

Have a look at our collection, with all the reviews you left us so far:

Check out our collection

Take care peeps!

😘 Ali, founder